Once you’ve secured a location and created a structure for your event that’s when the creative work really begins. The way you furnish and decorate the space will have a big impact on atmosphere, as well as other factors such as whether attendees talk about the event on social media. Whether you’re looking to generate a buzz online, or just to create a memorable vibe, these are the key elements to consider.
How will your guests experience the space?
Before you start planning the decorating, take a walk around the space so you can see it as your guests will experience it. Use this as the starting point for planning. Which areas need to be filled and which should stay empty, how do you want people to feel as they move around the location.
Adding furniture and fittings
The way you furnish the space will have a big impact on what it feels like to be in. Statement pieces of furniture or art can be used to add drama and you can create atmosphere with the fittings and furniture that you draw attention to. For example, using curved or angled pieces will create more dynamic lines, adding interest and movement. Playing with proportion is another way to create new perspectives and make your guests feel like they are being transported into a different environment.
Lighting is key
There are many different ways to use lighting when decorating including:
- Drawing attention to particular space or focal point – e.g. use uplighters to highlight architectural features
- Creating atmosphere – e.g. experimenting with coloured lights or lights with patterned stencils (gobos)
- Making a statement – e.g. using LED lit furniture
It’s essential to define your colour palette
The impact of colour can feel subtle but is very significant. So, it’s key to define a colour palette in advance and then build event decorating around it. That doesn’t mean sticking to the same colour throughout but finding different versions of one shade, or a set of two or three complimentary colours, and then working exclusively with these. Colour can be applied to everything, from event furniture to menus. It can also be used in different ways, for example greens and blues are renowned for helping sharpen focus while hot pink and red are associated with creativity.
Use patterns sparingly
If you have a generic space, adding patterns via decoration is a good way to enhance the impact for your guests. In decorating terms patterns should always be used sparingly or they can make a room feel chaotic and overcrowded. In the right hands, pattern can be dramatic, from stripes and florals to designs that incorporate a brand logo.
Add a touch of green
Flowers and plants not only improve aesthetics but have also been found to help sharpen focus and boost the mood. Consider where you can add some natural enhancement to your space, from hanging plants to table arrangements.
Careful decoration can really bring an event together. From the colours and patterns to the addition of plants, it’s a clever way to make your event even more memorable.