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It’s a winning move to factor corporate sports screenings into your event strategy. As the excitement builds ahead or the UEFA Euros 2024 (kicking off on 14th June) and the Paris Olympic Games (from 27th July), let’s take a closer look at how you can maximize the impact of these high-profile sporting occasions – and why you should.

Why Host Corporate Sports Screenings of Major Occasions?

Sport has a unique way of bringing people together. The rush! The camaraderie! The collective joy of watching a nail-biting spectacle!

In fact, including corporate sports screenings in your corporate gatherings is a game-changer (pardon the pun!) for the following reasons – to name just a few:

  • Bond and networkSports screenings provide a relaxed backdrop for your team members, clients, and other key stakeholders to bond over the thrill of sport, strengthening relationships as a direct result.
  • Supercharge positive brand associationAligning your business with high-profile sporting events creates positive associations, upping the feel-good factor around your brand image.
  • Increase attendance levels – Sporting events draw large crowds on the field or pitch and off, generating greater attendance and engagement at your soiree.

Sounds like a no-brainer? That’s because it is! But first, you need to get the practicalities in place before it’s game on.

Excited group of cheering people with football scarves and flags at a corporate sports screening event.

How Does Expert Event Hire Help with Superior Corporate Sports Screenings?

It’s crucial to nail the right atmosphere, setup, and logistics to get the most out of corporate sports screenings. And here’s how an extra pair of expert hands can help:

·       Adequate and Appropriate Seating and Tables – It’s likely your guests will be on their feet, cheering and air-punching. All the same, you need to make sure there’s enough space for everyone to soak up the atmosphere in comfort. Depending on your indoor venue or outdoor site, this might call for trestle tables and benches for flexible, space-efficient seating. Plus, parasol bases and stands and patio tables are perfect additions if you’re hosting sports screenings under the summer sun.

·       High-Quality Cooking and Serving EquipmentFood and drink is integral to any event. Corporate sports screenings are no exception. So, think carefully about what you need, from stylish chafing dishes,  BBQs and accessories, fridges, and bar hire for quick set-up and service.

.      Medal Winning GlasswareSports screenings are thirsty work! But you can prevent a parched crowd by stocking up on the correct high ball glasses, Elegance pint glasses and Bouquet champagne flutes for the drinks you’re planning to serve. This might extend to cocktail glassware if you’re taking things up a notch with themed cocktails representing the nations taking part.

So, who are you going to call on to help pull this little lot together?

People helping themselves to hot food from chafing dishes.

What are the Benefits of Expert Event Hire for Corporate Sports Screenings?

Whether you’re a time-poor PA, a corporate event manager or a venue operator, the benefits of enlisting the services of a leading event hire supplier are many and varied, including:

·       Time-Saving SolutionsSave valuable time by leveraging ready-to-go packages tailored for sports screenings.

·       Customisable Packages – Design bespoke set-ups to fit your unique requirements, from VIP lounges to family-friendly zones.

·       Expert Advice and Support – Rely on trusted professionals to help you book the right equipment and co-ordinate logistics.

·       Event Effortlessness – From delivery to set-up and breakdown, expert event hire is key for guaranteeing every aspect runs like clockwork.

People having a toast with different drinks.

At Co-ordination Event Hire, we offer tailored leading-edge event hire. Get in touch when you’re playing to win at the corporate sports screenings game.

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Two Pina Colada cocktails served with slices of pineapple and straws.A group of adults in summer clothes eating and drinks under festoon lighting at a company summer party.